Max van der Linden
PartnershipsMax helps partners begin: clear conversations, honest scope, and a path into the work. Based in Italy.
Since 2026
01 Capabilities
Capabilities
What we build.
Intelligence shaped around your business.
Custom AI tools and agents designed around your data, rules, and infrastructure.
Capabilities
What we build.
Intelligence shaped around your business.
Custom AI tools and agents designed around your data, rules, and infrastructure.
- 01AI systemsCustom AI tools, agents, and language systems, in the cloud or on-premise.
- 02Workflow renewalTurn messy processes into clearer product experiences and new product lines.
- 03AutomationRemove repetitive work while keeping teams informed and in control.
- 04Interface craftImprove product interfaces, websites, and customer-facing flows.
Project Atlas
Explore what we’re building.
A living map of shipped systems, ongoing work, and ideas in motion.
network2designA service-led website for modern workplace planning and furnishing.ongoingmilesexploreA travel-miles learning product with landing, SEO guides, and Masterclass.ongoingVelora ImmoSwipe, save, and connect with verified agents for Italian real estate.ongoingPoolPMAI-native pool builder intelligence for builders, homeowners, and subcontractors.ongoingPrimogartA planned multi-tenant platform for company workwear, employee self-service, and Primogart fulfillment.plannedSkyCaseClassifies property-management inbox traffic, then runs estate-sector case procedures with human review.plannedWedroaA planned AI photo application for destination couple portraits.plannedPicPayGoTransforms uploaded photos into professional, magazine-quality images.shippedDenteProfessional dental care presence and booking flow for Mexico City.shippedGoLinkedOne link for routing all content with visibility, security, and control.shippedNormenPilotAI-powered standards search and audit-ready documentation support.shipped3D Druck ProtoProfessional 3D printing for architecture, design, and creative prototypes.ongoingPrioraClassifies private-client messages for advisors, then runs financial-sector follow-through with approval gates.plannedPicoloonsA planned retail website for LEH foil-balloon merchandising, with social strategy to follow.planned
Why Atarashi
From idea to something real.
We help turn unclear product ideas into working systems: listening first, making the work visible early.
Atarashi comes from the Japanese word for new: renewal, attention, care, and a fresh way forward.
We work with teams when something should exist but the path is still unclear. We help shape it into something real by listening closely, making the idea visible early, and building with care.
Atarashi is built by two people who have known each other since university and worked closely together since 2018. That shared trust covers product, AI, infrastructure, interface, and delivery.
Max van der Linden helps partners begin: clear conversations from Italy that turn into real work, with energy to open the door and care to keep it human.
Adrian Estevez
CEO and Co-FounderAdrian brings care for infrastructure, frontend, visibility and the systems that keep products stable, useful and easy to reach.
Thewind Mom
Co-FounderThewind brings care for AI, applications, product logic and the technical paths that turn ideas into useful systems.
Approach
Every project starts with a conversation.
We listen, suggest useful directions, make ideas visible early, and refine them around how you really work.
In the agentic world, it's tempting to automate everything, but we should resist the urge and first think hard about whether the process should exist at all.
Delete, then automate.
- 01ListenYou bring the goal, idea, or problem. We listen closely, ask the right questions, and understand what would actually help.
- 02ShapeFor websites, AI systems, workflows, or automations, we turn the conversation into clear options, quick suggestions, and a direction worth building.
- 03PrototypeWe create early designs, concepts, or working versions so you can see the idea, react to it, and shape it with us.
- 04RefineWe improve the product with your feedback, your process, and the way you, your team, or your customers actually use it.
Start something better
Let'smaketogether
Rebuilding a workflow, shaping an AI product,
or rethinking an interface? Let's design it well.